Hrishi Mittal

I used Alexandra Watkins' Smile & Scratch Test to choose a good name for my new startup

I was struggling to find a good name for my new product.

Then I listened to an interview with Alexandra Watkins on Jay Clouse's Creator Science podcast and BOOM! I immediately thought of a great name.

Check out Alexandra's SMILE & SCRATCH Test. It's really powerful.

Alexandra has a list of DOs and DON'Ts. At first they seemed a bit too restrictive.

But once I tried to apply them, I found that I could quickly discard many of my name ideas. I already felt something was off about them, but Alexandra's test helped me see why.

If you're looking for a name for your product or startup, I recommend giving it a go.

The full interview is also worth a listen:

PS I know I'm being cheeky by not mentioning the name I chose. I will reveal it soon, I promise!