These are some things I’ve learned the hard way while building my startups:

1. Know the motives of people who give advice 

Whenever you read advice online, ask yourself “What is this person selling? What’s their motive?”. There is almost certainly one. Not necessarily a bad one, but be sure to know what it is.

(Btw, I sell software, here and here.)

2. Social media is the new TV

Memorise this truth. Let it burn deep into the crevices of your brain. Any time you are on social media, you’re almost certainly not working, and most probably, wasting time. The problem is that you might think you’re doing work, when you’re not.

The most productive thing you can do on social media is advertising. Pimp your shit.

Look at the people who are both very successful, and spend a lot of time on social media. They probably benefit from social media in a very direct way. If a founder spends a lot of time on social media but their startup sucks, they’re probably a sucker too. Don’t be like them. Avoid them.

3. Giving advice to other founders is the best way to find out what you’re doing wrong

Founders love giving advice to each other. It’s extremely obvious to everyone what everyone else should do with their product or business. The funny thing is that we are blind to the same things in our own business!

The best epiphanies I’ve had were when I was dishing out advice to another founder. I realised I was talking the talk, but not walking the walk.

So from time to time, go give advice. It will help you learn what you’re doing wrong in your own business.

See what I did there?

4. Your goal is to make a successful business, not to produce the Grand Unified Theory of Startup Success

There is no end to how much time you can spend reading and debating about lean startups, customer development, product/market fit, market segmentation, yada yada ya.

Leave the business theorising and pontification to the gurus, consultants and investors. Don’t get sucked into that bullshit. It’s the biggest waste of time and energy.

No one got rich by tweeting pithy startup smartisms. Not even @levie ;-)

So, Google decided to axe Reader. I made a chart of all the alternatives out there:

http://ginicharts.com/google-reader-alternatives

PS This also marks the soft launch of my new app Gini. Yayy!

Arctic Monkeys - Don’t Sit Down Cause I’ve Moved Your Chair

(Source: youtube.com)

it’s like you’re trying to get to

heaven in a hurry

and the queue was shorter

than you thought it’d be

and the doorman says

you need to get a wristband

you gotta live between the pitfalls

but you’re looking like

you’re low on energy

did you get out and walk

to ensure you’d miss the quicksand?

looking for a new place to begin

feeling like it’s hard to understand

but as long as you still

keep peppering the pill

you’ll find a way to spit it out again

and even when you know

the way it’s gonna blow

it’s hard 

to get around the wind

(Source: youtube.com)

Today is the first day of the rest of my life.

The Kindle Fire is the new Argos catalogue. 

Or as Bill Bailey would call it, “The Laminated Book of Dreams”.

People hear me! People hear me!

(Source: youtube.com)

Social media is the new TV. And it’s more lethal than old TV.

Because unlike old TV, :

  • it can be consumed in much smaller chunks
  • using the same physical thing that is your main tool of work
  • and has a never-ending supply of fresh never-before-seen content
  • which provides intermittent, variable reinforcement
  • and easy ego-boosting social recognition

A lot of techies, including me, like to brag about the fact that they don’t own a TV, because it’s a drain on their productivity and social life.

Ironically, we’ve replaced it with email, Twitter, Facebook, Hacker News, Reddit, Instagram, etc. which are much worse for our productivity.

Imagine if Picasso had a Twitter feed on his canvas. I doubt he’d have got much painting done.